Thomas Aberson | Art Director

Hello and welcome to my online 2010 book. My name is Thomas Aberson, Art Director from The Netherlands. Please have a look around. I am always on the lookout for new challenges and international projects. Please feel free to contact me! To see my work please scroll down. Thanks for dropping by. Thomas

Mars Messages

Mars temporarily removed its logo from their bars. Consumers could buy a black bar including a sticker-set with the alphabet in Mars typography, including punctuation marks. This way the bar could be personalized and given to friends, colleagues and family.

Gold at Cannes Design Lions 2010
(Art Directors Club Netherlands) Silver at the ADCN 2010

	SIRE - Onbewust Asociaal Winner SAN-Accent 2010 SIRE wanted to reflect the infamous lack of politeness amongst the Dutch, so this campaign was used to point out various areas of rudeness in society to help change attitudes across Holland.

Hi Mobile - Firework Fuse

On New Year’s Eve, the majority of Holland celebrates by setting off fireworks. Every year an average of 930 people are disfigured by misusing fireworks. In the weeks before New Years Eve, Hi sent 50,000 firework fuse lighters to Hi mobile users so they could light up their fireworks safely getting across the message: No fingers, no text messaging.

Hi Mobile - Where Are You?

For Dutch provider Hi-mobile (KPN) we created this campaign for their phone application ‘Where Are You’. This allows you to see where your friends are. Purple dots on the map indicate their location. These digital dots were brought to the real world in the form of purple helmets. Everywhere in public places friends with purple helmets appeared. Finally, promotion teams made clear the helmets were related to Hi's new service.

	smart Guerrilla The night before the Amsterdam Autoshow we attacked city landscape posters outside the venue by posting stickers of smart cars in the relevant places, along with the line whoever is clever - drives smart'.

NRDC Guerrilla

Merit Award, The One Show 2007 NYC

Cardboard cutouts of endangered animals are placed on walls in crowded city streets. Next to the cutouts, cups are placed with the message 'please help'.

Ziploc

Nomination Lürzer's Archive International Student of 2007 Award.

Ziploc is a brand of disposable, re-sealable zipper bags that will keep your food fresh.

Interpolis Insurances

We made entrepreneurs aware of burglary risks by putting balaclavas through their company letterboxes. The attached
message ‘It’s this easy for them to get in’ made entrepreneurs immediately aware of the risks and the help Interpolis could
provide them with.

The Bronx Zoo

To let Manhattan know the Bronx Zoo is within reach, these ads were placed in subways and buses.

	Camping Rotterdam Rotterdam is well known for it's heavy bombing during WWII. This was used to advertise the festival Camping Rotterdam. Click on the preview to see the whole ad.

Jacoby & Meyers Law Offices

Jacoby & Meyers is America's most familiar full-service law firm, helping clients obtain assistance
in the US legal system. Their goal is to make the legal system more accessible.

Centraal Museum Utrecht - 2010, The Year of Rietveld

Winner Dutch Young Creatives Pitch 2010

2010 is the year of Gerrit Rietveld (1888-1964). He was the man when it came down to furniture design and architecture. A true pioneer. Today's famous Dutch designers are more in TV shows and glossy magazines then they are in their studio's working. Centraal Museum Utrecht is here to let everyone know that 'the real work can be seen at his exhibition in Utrecht.
Every ad features a piece by Rietveld shown at the exhibition.

Rabobank - Moving Boxes

Nomination Cannes Outdoor Lions 2010

To communicate that Rabobank Westland was going to move, stickers were affixed to all ATMs as if they were already
in moving boxes. The message ‘this ATM is moving to Patijnenburg 12’ communicated the new address of the bank.

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